{"id":1999,"date":"2025-10-03T07:45:28","date_gmt":"2025-10-03T07:45:28","guid":{"rendered":"https:\/\/tissue.omet.com\/?p=1999"},"modified":"2025-10-03T07:45:28","modified_gmt":"2025-10-03T07:45:28","slug":"dal-baltico-alleuropa-lascesa-di-grigeo-hygiene","status":"publish","type":"post","link":"https:\/\/tissue.omet.com\/en\/dal-baltico-alleuropa-lascesa-di-grigeo-hygiene\/","title":{"rendered":"Grigeo Hygiene: growth from the Baltics to the European market"},"content":{"rendered":"

<\/p>\n

With over 200 <\/span>years<\/span> of industrial <\/span>tradition<\/span>, <\/span>Grigeo<\/span> Hygiene<\/span> is<\/span> now<\/span> one of the <\/span>leading<\/span> tissue<\/span> paper producers in the <\/span>Baltic<\/span> region<\/span>. The company <\/span>has<\/span> production <\/span>sites<\/span> in Lithuania and Poland and <\/span>mainly<\/span> serves<\/span> the <\/span>European<\/span> market, standing out for <\/span>its<\/span> quality<\/span>, <\/span>sustainability<\/span>, and <\/span>constant<\/span> investment in <\/span>technology<\/span>. <\/span><\/strong>In <\/span>this<\/span> interview, Darius <\/span>Belevi<\/span>\u010dius<\/span>, CEO of <\/span>Grigeo<\/span> Hygiene<\/span> (or Milda <\/span>Zopel\u0117<\/span>, <\/span>Employer<\/span> Branding Partner), talks <\/span>about<\/span> the <\/span>company\u2019s<\/span> growth<\/span> and the <\/span>strategic<\/span> choices<\/span> behind<\/span> it<\/span>, <\/span>focusing<\/span> on the key <\/span>role<\/span> of OMET in <\/span>developing<\/span> the <\/span>folded<\/span> towel<\/span> segment<\/span>. \u201cOMET <\/span>is<\/span> a <\/span>technology<\/span> partner <\/span>that<\/span> offers<\/span> flexible<\/span>, high-performance <\/span>solutions<\/span>, <\/span>perfectly<\/span> in line with <\/span>today\u2019s<\/span> market <\/span>needs<\/span>\u201d.<\/span><\/strong><\/p>\n

\"\"<\/a>Can <\/span>you<\/span> share the history of <\/span>your<\/span> company and <\/span>explain<\/span> its<\/span> current<\/span> structure<\/span>?<\/span><\/strong><\/p>\n

Summarizing<\/span> 200 <\/span>years<\/span> isn\u2019t<\/span> easy. The AB <\/span>Grigeo<\/span> Group <\/span>includes<\/span> several<\/span> companies with <\/span>rich<\/span> histories, <\/span>many<\/span> surviving<\/span> wars, <\/span>occupations<\/span>, and <\/span>nationalization<\/span>. <\/span>This<\/span> reflects<\/span> our<\/span> deep-<\/span>rooted<\/span> expertise, <\/span>adaptability<\/span>, and commitment, <\/span>shaped<\/span> by <\/span>our<\/span> origins<\/span>.
\n<\/span>Our<\/span> story <\/span>began<\/span> in 1823, <\/span>when<\/span> paper <\/span>was<\/span> first <\/span>produced<\/span> in Lithuania <\/span>at<\/span> the <\/span>Ku\u010dkuri\u0161kiai<\/span> paper <\/span>factory<\/span>, <\/span>marking<\/span> the <\/span>birth<\/span> of the national paper <\/span>industry<\/span>. Today, <\/span>we<\/span> operate in <\/span>three<\/span> segments<\/span>: paper & packaging, <\/span>fibreboard<\/span>, and <\/span>tissue<\/span> paper. <\/span>Grigeo<\/span> Hygiene<\/span> leads <\/span>our<\/span> tissue<\/span> business, with production <\/span>sites<\/span> in <\/span>Grigi\u0161k\u0117s<\/span>, Lithuania, and <\/span>Niedomice<\/span>, Poland (<\/span>acquired<\/span> in 2024).
\n<\/span>Grigeo<\/span> AB <\/span>is<\/span> the <\/span>only<\/span> paper and <\/span>wood<\/span> industry<\/span> group in Lithuania and one of the <\/span>largest<\/span> in the <\/span>Baltics<\/span>. <\/span>It<\/span> includes<\/span> companies <\/span>such<\/span> as<\/span> Grigeo<\/span> Hygiene<\/span> UAB, <\/span>Grigeo<\/span> Tissue<\/span> UAB, and <\/span>others<\/span>. <\/span>Tomas<\/span> Jozonis<\/span> is<\/span> Group CEO; Darius <\/span>Belevi\u010dius<\/span> leads <\/span>Grigeo<\/span> Hygiene<\/span>.<\/span><\/p>\n

What<\/span> have<\/span> been<\/span> the key milestones in <\/span>your<\/span> growth<\/span>, and <\/span>what<\/span> products and markets do <\/span>you<\/span> serve <\/span>today<\/span><\/strong>?<\/strong> <\/span><\/p>\n

We\u2019re<\/span> the <\/span>only<\/span> tissue<\/span> paper producer in the <\/span>Baltics<\/span>, with <\/span>unique<\/span> expertise and <\/span>constant<\/span> investment in <\/span>advanced<\/span> technologies<\/span>. <\/span>Our<\/span> GRITE brand, <\/span>launched<\/span> 20 <\/span>years<\/span> ago, <\/span>offers<\/span> hygiene<\/span> solutions<\/span> in <\/span>two<\/span> lines: GRITE (<\/span>household<\/span>) and GRITE PROFESSIONAL (business). <\/span>We<\/span> focus on <\/span>quality<\/span>, <\/span>innovation<\/span>, and user comfort.<\/span><\/p>\n

How <\/span>did<\/span> you<\/span> first <\/span>discover<\/span> OMET machines, and <\/span>what<\/span> made <\/span>you<\/span> decide to <\/span>invest<\/span> in OMET <\/span>technology<\/span>?<\/span><\/strong><\/p>\n

We\u2019ve<\/span> known<\/span> OMET for <\/span>years<\/span> through<\/span> trade fairs, <\/span>industry<\/span> events, and <\/span>visits<\/span> to <\/span>other<\/span> factories<\/span> using<\/span> your<\/span> machines. <\/span>While<\/span> evaluating<\/span> several<\/span> suppliers, OMET <\/span>stood<\/span> out for <\/span>innovation<\/span> and reliability. <\/span>We<\/span> made the <\/span>final<\/span> decision<\/span> to <\/span>invest<\/span> in OMET <\/span>technology<\/span> in 2021, <\/span>impressed<\/span> by <\/span>their<\/span> technology<\/span> and service <\/span>quality<\/span>.<\/span><\/p>\n

\"\"<\/a>Which<\/span> OMET machine <\/span>did<\/span> you<\/span> choose<\/span>, and <\/span>what<\/span> features <\/span>convinced<\/span> you<\/span>?<\/span><\/strong><\/p>\n

We<\/span> chose<\/span> the OMET ASV Tornado line for <\/span>folded<\/span> hand <\/span>towels<\/span>, <\/span>as<\/span> it<\/span> matched<\/span> our<\/span> needs<\/span> in <\/span>capacity<\/span> and <\/span>flexibility<\/span>. OMET <\/span>offered<\/span> more <\/span>advanced<\/span> technology<\/span>, intuitive controls, and <\/span>higher<\/span> efficiency<\/span> than<\/span> competitors. <\/span>Adaptability<\/span> to <\/span>our<\/span> product <\/span>requirements<\/span>, strong reliability <\/span>warranties<\/span> and high technical support <\/span>were<\/span> key in <\/span>our<\/span> decision<\/span>.<\/span><\/p>\n

How do <\/span>you<\/span> evaluate<\/span> the performance of the machine and the technical support from OMET?<\/span><\/strong><\/p>\n

The machine <\/span>runs<\/span> reliably<\/span> and <\/span>meets<\/span> our<\/span> production targets. <\/span>OMET\u2019s<\/span> technical support <\/span>is<\/span> quick<\/span>, <\/span>professional<\/span> and responsive. The investment <\/span>has<\/span> proven<\/span> successful<\/span> in <\/span>both<\/span> quality<\/span> and performance.<\/span><\/p>\n

How <\/span>has<\/span> OMET <\/span>technology<\/span> helped<\/span> to <\/span>grow<\/span> your<\/span> business, and <\/span>what<\/span> products are <\/span>you<\/span> producing<\/span> with <\/span>it<\/span>?<\/span><\/strong><\/p>\n

\"\"<\/a>The OMET line helps us stay competitive in the folded towel segment. In response to growing demand for <\/span>folded<\/span> paper <\/span>towels<\/span> across<\/span> both<\/span> retail and business <\/span>sectors<\/span>, \u2014<\/span>especially<\/span> in exports and the <\/span>Baltic<\/span> region<\/span>\u2014<\/span>we<\/span> expanded<\/span> our<\/span> product range to <\/span>meet<\/span> customer <\/span>needs<\/span>. <\/span>We<\/span> are <\/span>recognized<\/span> as<\/span> a <\/span>trusted<\/span> partner <\/span>offering<\/span> folded<\/span> towels<\/span> that<\/span> meet<\/span> high <\/span>usability<\/span> standards, <\/span>such<\/span> as<\/span> one-<\/span>sheet<\/span>–<\/span>at<\/span>-a-time <\/span>dispensing<\/span> without<\/span> tearing<\/span>. <\/span>We<\/span> help clients building <\/span>ideal<\/span> products <\/span>that<\/span> meets<\/span> end-user <\/span>expectations<\/span>, and standing out in a competitive market.<\/span><\/p>\n

What<\/span> is<\/span> your<\/span> current<\/span> market position, and <\/span>what<\/span> growth<\/span> prospects<\/span> do <\/span>you<\/span> see<\/span>?<\/span><\/strong><\/p>\n

Grigeo<\/span> Tissue<\/span> is<\/span> a <\/span>leading<\/span> tissue<\/span> paper producer in the <\/span>Baltics<\/span>, <\/span>known<\/span> for <\/span>its<\/span> high <\/span>quality<\/span> associated<\/span> to the GRITE brand. <\/span>We\u2019re<\/span> growing<\/span> our<\/span> exports, <\/span>focusing<\/span> on the <\/span>Baltics<\/span>, Scandinavia, and Western Europe. <\/span>Our<\/span> main<\/span> customers are retail chains and the <\/span>HoReCa<\/span> sector<\/span>. <\/span>According<\/span> to <\/span>Euromonitor<\/span>, the market <\/span>is<\/span> set to <\/span>grow<\/span> 1\u20134% <\/span>annually<\/span>, <\/span>depending<\/span> on the country.<\/span><\/p>\n

Where<\/span> are <\/span>you<\/span> focusing<\/span> your<\/span> investments <\/span>today<\/span>, and <\/span>how<\/span> do <\/span>you<\/span> see<\/span> the market <\/span>evolving<\/span> in the coming <\/span>years<\/span>?<\/span><\/strong><\/p>\n

Sustainability<\/span>, <\/span>quality<\/span>, and <\/span>rising<\/span> demand are key trends in the <\/span>hygiene<\/span> products market. Customers <\/span>seek<\/span> eco-<\/span>friendly<\/span>, soft, and <\/span>durable<\/span> products. <\/span>We<\/span> meet<\/span> these<\/span> expectations<\/span> with high standards of <\/span>quality<\/span> and <\/span>sustainability<\/span>.
\n<\/span>Market demand <\/span>is<\/span> steadily<\/span> rising<\/span>, <\/span>especially<\/span> in the US and Scandinavia. <\/span>As<\/span> global <\/span>economies<\/span> grow<\/span>, <\/span>hygiene<\/span> product <\/span>consumption<\/span> is<\/span> expected<\/span> to <\/span>increase<\/span>, <\/span>revealing<\/span> strong <\/span>potential<\/span> for future <\/span>growth<\/span>.<\/span><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

With over 200 years of industrial tradition, Grigeo Hygiene is now one of the leading tissue paper producers in the […]<\/p>\n","protected":false},"author":10,"featured_media":2005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[16,10],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/posts\/1999"}],"collection":[{"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/comments?post=1999"}],"version-history":[{"count":1,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/posts\/1999\/revisions"}],"predecessor-version":[{"id":2006,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/posts\/1999\/revisions\/2006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/media\/2005"}],"wp:attachment":[{"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/media?parent=1999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/categories?post=1999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tissue.omet.com\/en\/wp-json\/wp\/v2\/tags?post=1999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}